Contract Law Text - Cases - and Legislative

Questiuon: Talk about the Contract Law for Text, Cases, and Legislative. Answer: Presentation: Saber, a business understudy found the last duplicate of the game Mars struck: Metal Squad in a nearby game store, worth $6.99. He knew the cost of the game was $69.99 so he got the game and went to the clerk. The game was checked and the cost was seen as $69.99. Saber took the vendor to the rack and pointed the shop has offered the game at $6.99 and he has acknowledged the equivalent, in this manner, making an agreement. The vendor expressed it to be typographical mistake however Saber said he would bring a court activity against the store if the game was not offered to him at $6.99. Saber said that it required some investment and exertion to reach to the store so he is prepared to follow through on the cost contrast between the store cost and the retail cost. The vendor consented to him. In Australia, the law of agreement is characterized as guarantees and set of guarantees that are lawfully authoritative. An agreement is supposed to be substantial on the off chance that it incorporates the accompanying basic components: A guarantee or set of guarantees that are lawfully enforceable is an agreement and to make the guarantees legitimately official there must be an understanding; thought; the goal of the gatherings to conform to the lawful conventions and the gatherings to the agreement must be legitimately skillful to go into the understanding. The agreement must be a privity contract and should be enforceable by and against the gatherings to the agreement The understanding is authoritative if there is thought for the proposed promise.A contract must exclude uncalled for or illicit terms. An agreement ends after fulfillment of the legally binding commitments or by an understanding between the gatherings or on infringement of any of the authoritative terms. In an agreement, there must be a proposal by one gathering and another gathering must acknowledge the offer. An offer can be made to any individual or a specific gathering of people or even to the entire world. An individual may pull back his offer whenever before the acknowledgment of the offer. Be that as it may, before pulling back the offer the individual proposing the offer must impart the equivalent to the individual. In this way, an offer is a guarantee that is lawfully restricting dependent upon the condition that the provisions of the offer are acknowledged and there is no further extent of arrangement. At the point when clients make offers to the vender it is called greeting to treat. In contrast to offer, an encouragement to treat has no lawful official between the gatherings as it just welcomes an individual to make an offer. On account of Pharmaceuticals v. Boots (1953)1 ALL ER 482, CA it is expressed that merchandise in the presentation of a store are viewed as greeting to treat and not as an offer. A challenge to treat as a rule emerges in situations where notices and store shows are included. For instance a notice for occupations is posted on web; it is treated as an encouragement to treat. In the event that an organization extends to an employment opportunity to an individual with no promotion in regards to the activity, at that point it is an offer. In Fisher v Bell [1961], it is expressed that show merchandise are not offers in any sense yet are simply a challenge to treat. Application In the given case, first issue manages the circumstance where Saber finds the last duplicate of the game Mars Struck: Metal Squad at $6.99. Presently, as indicated by the law of agreements, any ads or show of products in a store are not rewarded as offers. They are treated as an encouragement to treat and not a proposal to sell as expressed above on account of Pharmaceuticals v. Boots (1953)1 ALL ER 482, CA. As expressed before in Fisher v Bell, products showed in a store with a sticker price on it are just a greeting however not an offer. The presentation merchandise are treated as a challenge to treat, where the offer is made when client takes the products at the money work area. The retailer may not acknowledge such offer. In the event that the showcase products are treated as an offer, at that point the vendor might be compelled to turn out to be lawfully bound to certain agreements, which he might be not able to satisfy. This would be unreasonable to the vendor as in it will deny him of his opportunity to deal. Here, Saber saw the game cost in the showcase of the store and when he took the game to the money work area, the vendor said the game is worth $69.99 and the sticker price was a typographical blunder. The vendor isn't will undoubtedly acknowledge the proposal of Saber as merchandise in the showcase of store is treated as an encouragement to offer and not an offer. The vendor can't be compelled to acknowledge the offer and structure an agreement concerning an agreement to be legitimate; it must be gone into with free assent. In the changed situation, where Saber is eager to follow through on the cost contrast between the store cost and unique cost and the vendor consents to his offer, at that point an agreement is shaped and the went to turns out to be will undoubtedly satisfy his commitments to the agreement. An agreement is made when one gathering proposes an offer and the other party acknowledges the equivalent. Here, both the gatherings have gone into such agreement with appropriate understanding and free assent. In this circumstance, show merchandise in a store is an offer. End According to the Contract law, show products in a store with a sticker price appended to it are treated as a challenge to treat and it gives the businessperson opportunity to deal and to deflect any injustice or bother. In any case, in some particular circumstances, show merchandise are treated as an offer if the term of the offer demonstrates an expectation to be legitimately bound. On the off chance that the businessperson is eager to follow through on the presentation cost, at that point the showcase merchandise can be treated as an offer. Reference list Davenport, Shayne, and David Parker. Business and law in Australia. (2012). Graw, Stephen. A prologue to the law of agreement. (2012). McKendrick, Ewan.Contract law: content, cases, and materials. Oxford University Press (UK), 2014. Munday, Roderick. Fisher v Bell returned to: misconceiving the administrative craft.The Cambridge Law Journal72.01 (2013): 50-64. O'Sullivan, Janet, and Jonathan Hilliard.The law of agreement. Oxford University Press, 2016. Poole, Jill.Textbook on contract law. Oxford University Press, 2016.

How to Spot the Scorpius Constellation

Step by step instructions to Spot the Scorpius Constellation The Scorpius group of stars sparkles against the scenery of the Milky Way. It has a breathtaking S-formed body finishing in a lot of paws at the head and a couple of stinger stars at the tail. Both northern and southern half of the globe stargazers can see it, in spite of the fact that it will look topsy turvy when seen from beneath the equator. Discovering Scorpius Constellation <img information srcset=https://www.thoughtco.com/thmb/QCZq9aDa9BVM7nAsXO6HZnm8erg=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/10_NO_HEMI_SUMMER_LOOKINGSOUTH-59e6b15f0d327a0010a03b8e.jpg 300w, https://www.thoughtco.com/thmb/Ha3GnIq8PJQHoRyu9pmf6kmZCeU=/597x0/filters:no_upscale():max_bytes(150000):strip_icc()/10_NO_HEMI_SUMMER_LOOKINGSOUTH-59e6b15f0d327a0010a03b8e.jpg 597w, https://www.thoughtco.com/thmb/ALM5QoSmyBY21lo8dPzbNh2zF3g=/894x0/filters:no_upscale():max_bytes(150000):strip_icc()/10_NO_HEMI_SUMMER_LOOKINGSOUTH-59e6b15f0d327a0010a03b8e.jpg 894w, https://www.thoughtco.com/thmb/5O2P3G4WQkM7ezPVHNKN5HL0OCg=/1491x0/filters:no_upscale():max_bytes(150000):strip_icc()/10_NO_HEMI_SUMMER_LOOKINGSOUTH-59e6b15f0d327a0010a03b8e.jpg 1491w information src=https://www.thoughtco.com/thmb/6Mrh9p81Sxa3vNHxvYnQUL6kSbg=/1491x1004/filters:no_upscale():max_bytes(150000):strip_icc()/10_NO_HEMI_SUMMER_LOOKINGSOUTH-59e6b15f0d327a0010a03b8e.jpg src=//:0 alt=Northern side of the equator summer groups of stars. class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-3 information following container=true /> Northern side of the equator summer skies, looking south. Carolyn Collins Petersen In the northern side of the equator, Scorpius is generally noticeable by looking toward the south during July and August around 10:00 PM. The heavenly body stays noticeable until mid-September. In the southern side of the equator, Scorpio shows up high in the northern piece of the sky until near the finish of September. Scorpius has an unmistakable shape and in this way is genuinely simple to spot. Basically search for a S-molded example of stars between the heavenly bodies Libra (the scales) and Sagittarius, and underneath another group of stars called Ophiuchus.â History of Scorpius Scorpius has for quite some time been perceived as a heavenly body. Its underlying foundations in folklore stretch back to the old Babylonians and Chinese, just as Hindu crystal gazers and Polynesian pilots. The Greeks related it with the heavenly body Orion, and today we regularly hear the story of how the two groups of stars are never observed together in the sky. That is on the grounds that, in the antiquated legends, the scorpion stung Orion, murdering him. Sharp spectators will see that Orion sets in the east as the scorpion rises, and the two will neverâ meet.â â The Stars of the Scorpius Constellation <img information srcset=https://www.thoughtco.com/thmb/UX1tSP9tHVAMvSKN-MPhi1mg6ws=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/sco-5b71b36e46e0fb0025bd597f.jpg 300w, https://www.thoughtco.com/thmb/6qcIBAOVj94vS1cw1VyaV9rLNSE=/545x0/filters:no_upscale():max_bytes(150000):strip_icc()/sco-5b71b36e46e0fb0025bd597f.jpg 545w, https://www.thoughtco.com/thmb/RKjsVYX69UHJ-GyCsC1TjdXlIcI=/790x0/filters:no_upscale():max_bytes(150000):strip_icc()/sco-5b71b36e46e0fb0025bd597f.jpg 790w, https://www.thoughtco.com/thmb/YBeDQ1rf5DriU9X8UyEdBhMUG98=/1280x0/filters:no_upscale():max_bytes(150000):strip_icc()/sco-5b71b36e46e0fb0025bd597f.jpg 1280w information src=https://www.thoughtco.com/thmb/_FiHzj7mPk6WwanvNgHeWoZVWCI=/1280x1280/filters:no_upscale():max_bytes(150000):strip_icc()/sco-5b71b36e46e0fb0025bd597f.jpg src=//:0 alt=The IAU star outline indicating Scorpius. class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-12 information following container=true /> The authority IAU heavenly body of Scorpius shows the limits of the whole area that contains the S-molded example of the scorpion. IAU/Sky Publishing At any rate 18 brilliant stars make up the bending body of the brilliant scorpion. The bigger district of Scorpius is characterized by the I limits set by the International Astronomical Union. These were settled on by global understanding and permit cosmologists to utilize basic references for stars and different articles in every aspect of the sky. Inside that district, Scorpius has many stars that can be seen with the unaided eye, and part of it lies against the scenery of the Milky Way with its innumerable stars and clusters.â Each star in Scorpius has a Greek letter close to it in the official star outline. The alpha (ÃŽ ±) indicates the most splendid star, beta (ÃŽ ²) the second-most brilliant star, etc. The most brilliant star in Scorpius is ÃŽ ± Scorpii, with the regular name of Antares (which means the opponent of Ares (Mars). Its a red supergiant star and is probably the biggest star we can find in the sky. It lies around 550 light-years from us. On the off chance that Antares were a piece of our close planetary system, it would incorporate the internal nearby planetary group out past the circle of Mars. Antares is customarily thought of as the core of the scorpion and is anything but difficult to spot with the exposed eye.â <img information srcset=https://www.thoughtco.com/thmb/Eo7jVcJaxvJnmjoILoaLRyGVWmE=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/scorp_sag-5b71b46e46e0fb00505241d2.jpg 300w, https://www.thoughtco.com/thmb/zl8fEMz1RSX341NZNN7UpDJY0Ws=/600x0/filters:no_upscale():max_bytes(150000):strip_icc()/scorp_sag-5b71b46e46e0fb00505241d2.jpg 600w, https://www.thoughtco.com/thmb/TkuPuinQoACI9KQlAQkYRiEZnWQ=/900x0/filters:no_upscale():max_bytes(150000):strip_icc()/scorp_sag-5b71b46e46e0fb00505241d2.jpg 900w, https://www.thoughtco.com/thmb/8OAmxMwdpI9XEH6NwkL_vw4d2qE=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/scorp_sag-5b71b46e46e0fb00505241d2.jpg 1500w information src=https://www.thoughtco.com/thmb/TIlndMwPYgB1daeqDRvUGYTuGxk=/1500x1131/filters:no_upscale():max_bytes(150000):strip_icc()/scorp_sag-5b71b46e46e0fb00505241d2.jpg src=//:0 alt=Scorpius and Sagittarius star designs. class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-17 information following container=true /> Scorpius (upper right) alongside Sagittarius (lower left). Notice how the Milky Way makes a background for the two star designs. The item checked Sag A* is the area of the dark gap at the core of our cosmic system. Carolyn Collins Petersen The second-most brilliant star in Scorpius is really a triple-star framework. The most splendid part is called Graffias (on the other hand its likewise called Acrab) and its official assignment is ÃŽ ²1 Scorpii. Its two associates are much fainter however can be found in telescopes. Down at the last part of Scorpius lies a couple of stars informally known as the stingers. The more brilliant of the two is called gamma Scorpii, or Shaula. The other stinger is called Lesath.â Profound Sky Objects in Constellation Scorpius <img information srcset=https://www.thoughtco.com/thmb/EtSsPOxIBwv9UiIPsFrT1EoZafM=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/scorpius2016-5b71b538c9e77c00508494a3.jpg 300w, https://www.thoughtco.com/thmb/rL6n6qAtUA3NJ_PC8N9wql8NA=/452x0/filters:no_upscale():max_bytes(150000):strip_icc()/scorpius2016-5b71b538c9e77c00508494a3.jpg 452w, https://www.thoughtco.com/thmb/z_DfqgwieG3Kr6xv7qnCNm0hc=/604x0/filters:no_upscale():max_bytes(150000):strip_icc()/scorpius2016-5b71b538c9e77c00508494a3.jpg 604w, https://www.thoughtco.com/thmb/vMQK3COvQGcOvuZuYaXWrt0y2L0=/908x0/filters:no_upscale():max_bytes(150000):strip_icc()/scorpius2016-5b71b538c9e77c00508494a3.jpg 908w information src=https://www.thoughtco.com/thmb/V3d0qknyQtMLnY_2bhJde16kMUc=/908x676/filters:no_upscale():max_bytes(150000):strip_icc()/scorpius2016-5b71b538c9e77c00508494a3.jpg src=//:0 alt=Deep-sky questions in Scorpius and close by Sagittarius. class=lazyload information click-tracked=true information img-lightbox=true information expand=300 id=mntl-sc-square image_1-0-21 information following container=true /> A choice of profound sky objects anticipates stargazers who search the skies in Scorpius and Sagittarius. Its an incredible territory of the sky to concentrate with optics or little telescopes. Carolyn Collins Petersenâ Scorpius is on the plane of the Milky Way. Its stinger stars point generally toward the focal point of our cosmic system, which implies that onlookers can spot many star bunches and nebulae in the district. Some are obvious to the unaided eye, while others are best seen with optics or telescopes. Because of its area close to the core of the cosmic system, Scorpius has a fine assortment of globular groups, set apart here by yellow circles with images inside them. The least demanding bunch to spot is called M4. There are likewise many open bunches in Scorpius, for example, NGC 6281, that can be seen with optics or little telescopes. Closeup of M4 Globular bunches are satellites of the Milky Way cosmic system. They frequently contain hundreds, thousands, or here and there a large number of stars, all firmly bound together by gravity. M4 circles the center of the Milky Way and lies around 7,200 light-years from the Sun. It has around 100,000 antiquated stars in excess of 12 billion years of age. This implies they were conceived when the universe was very youthful and existed before the Milky Galaxy was framed. Cosmologists study these groups, and specifically, the metal substance of their stars to see progressively about them.â <img information srcset=https://www.thoughtco.com/thmb/fCqe6-BhOngnppEUa2ZFO9U0eco=/300x0/filters:no_upscale():max_bytes(150000):strip_icc()/scorpius_m4inset-5b71b5cd46e0fb0025bdbaa8.jpg 300w, https://www.thoughtco.com/thmb/H5p7AOgjpTMI-vAIkzk0Ikly0mk=/613x0/filters:no_upscale():max_bytes(150000):strip_icc()/scorpius_m4inset-5b71b5cd46e0fb0025bdbaa8.jpg 613w, https://www.thoughtco.com/thmb/BVxQQKTE9JZwsZbM3HMdKlQ8d-M=/926x0/filters:no_upscale():max_bytes(150000):strip_icc

Nordstrom success

Nordstrom success Nordstrom: How to Succeed by Selling One Home›Marketing Posts›Nordstrom: How to Succeed by Selling One Marketing PostsQuestions and Answers for Nordstrom Case StudyIdentification of the kind of a retailer that is Nordstrom and characteristics it shares with similar retailers“Specialty store” may be the best term to describe Nordstrom. The reason why this term fits Nordstrom is that the store has a narrow assortment, offers a high-value service,   the stores’ prices are somewhere between moderate and high; and the gross markups for the store are relatively high. A close observation of what analysts and observers think of Nordstrom reveals that this store strategy is one of “greed through love”.   This means that the store is always willing to go to whatever extent to please and provide customers with what they want, but this comes at a cost. From observers like Lior Arussy, value comes at a cost, so it is no surprise when Nordstrom’s prices are sad to between moderate and high.Nordstrom may be unrivaled in its quality of customer service; however, this does not imply that it does not share a number of similarities with other retail stores.   Some of the stores that may have close comparison with Nordstrom include, but are not limited to, Neiman Marcus, Taylor’s, Lord, and Saks Fifth Avenue (McCarthy, 2005).  A major similarity with all these stores is that it is pricier to shop for home décor and households here than in any other kinds of stores. However, the better part is that all these stores offer unique, durable and high quality merchandise.Level of Nordstrom’s service on a continuum from self to full serviceAs a sales person, Patrick McCarthy was able to maintain handwritten notes of about 12000 customers who kept coming back to Nordstrom store.   That was then, but currently things have gone full swing.   In the present day, the numbers of loyal customers that visit any of the departmental stores that belong to this retailer have go ne up more than ten folds. Moreover, the retailer has an online store. After taking these factors into consideration, the company had to switch from full service to self service.A store that could be different from Nordstrom as far as the issue of service continuum is concerned is Saks Fifth Avenue. The latter concentrates on a small number of customers whom it can afford, or has afforded to maintain personal information. This store acts like casinos that only require a few patrons in order to make a profit, but not thousands who may cost a company more that what it receives from them.Nordstrom Marketing mixDurability, uniqueness, quality, service, price, and product are the six components of the marketing mix that Nordstrom, as a company, applies to achieve its objective.   This company chooses its products wisely before offering them for sale. As opposed to other stores, like Wal-Mart, which do not value the aspect of durability, this store realizes that this aspect is an importan t factor keeps customers coming back.Generally, customers prefer products that are unique. No one would prefer, for example, to adorn jewels that every Tom. Dick and Harry adorn. The bottom line here is that, Nordstrom capitalizes on the fact that people prefer uniqueness, as opposed to commonality (Spector, 2000). Business analysts suggest that Nordstrom targets customers who may be willing to spend a minimum of $200 every time they do their shopping. This is contrary to stores like Kmart and Wal-Mart that target customers who may find it hard to spend more than $10 at a go. In order to attract high income customers, who are in most cases extravagant in their spending, Nordstrom provides high quality products that are in line with the demands of targeted customers.For more than 100 years, Nordstrom has offered unmatched customer service. This, all along, has formed an important part of the store’s marketing mix. The fifth component of Nordstrom’s marketing mix is price. With pr ice, one thing must be noted, that this store deals mainly not with necessities but with products that one can comfortably categorize as luxuries. A term that can clearly describe the kind of products that the store deals with is “Veblen” goods. Surprisingly, the demand curves for this kind of products are abnormal. As the price increases so does the demand, contrary with what happens with normal goods. Precisely, this means that if the goods were sold at a low price, the demand would decline. Nordstrom understands this business mystery and capitalizes on it by charging high or moderately high prices for its merchandise (Epstein, 2006).Product serves as the sixth component of Nordstrom’s marketing mix. This company perfectly selects products that are in line with the likes of its customers. The company recognizes that demography is an important aspect that affects its business. Female customers form a significant proportion of the total number of customers who shop at Nordstro m. After weighing options, the company offers in bulk female merchandise while merchandise for others is only provided on a small scale (McCarthy and Robert, 2005).Challenges facing Nordstrom in the current retail climateCompetition is a major challenge facing Nordstrom and other related retail stores. Bigger stores like Wal-Mart have moved away from being specialty companies to jerks of all trades. At Wal-Mart, a customer is guaranteed to get almost everything under roof. For convenience, customers prefer buying everything, or almost everything they need from one location. This saves time in addition to other things.Secondly, economic conditions are deteriorating with each passing day, and this means that consumers disposable income has continued to decline. Rational consumers prefer discounted stores, as opposed to specialty stores that charge exorbitant fees. Prices have in the recent past become a major factor that determines where customers do their shopping. Issues of quality, durability and service, which are primary at Nordstrom, have become only secondary factors that may be overlooked.How competition has changed and consumers expectationsSometimes back, quality, value and service were guiding principles of all competitors. Today, there are other issues that take centre stage. Prices and promotions, to a great extent determine who wins a customer and who loses one. Similarly, customers also expect that their favorite stores reciprocate by offering what they need at a discounted price. This factor has played a great role in ensuring that Wal-Mart, Kmart, Target and others stay afloat even at times when the world faces financial crisis. Aggressive promotions and advertisements have also changed the way competitors play their cards. Nordstrom, as a player in the retail industry, understands this pretty well. In the past, the store would rely on word of mouth spread by satisfied customers, but today the store advertises in magazines.

E Commerce And The Changing Logistics - 1794 Words

E-commerce and the Changing Logistics This is a research project aimed at four different topics within e-commerce and the dynamic landscape of logistics within this emerging field. I will first be focusing on current landscape of e-commerce. Secondly the focus will be shifted to a global perspective and the difference of markets based on region. Thirdly I will cover the future trends of e-commerce, and the differences that we may see. Finally, I will present data on select countries and how they are affected by e-commerce currently and the changes that we can expect to see in the future. While researching this broad and developing topic, I have found that there are a handful of takeaways that can be seen in the entirety of this paper: I.†¦show more content†¦Euromonitor estimated that global e-commerce sales totaled over 500 billion dollars in year 2012, resulting in a 14.8% growth per year from 2007 to 2012. This rate is much higher than total retail sales which only increased 0.9% from 2007 to 2012 annually. While online sales percentages sound drastic, the reality is that only 4% of global retail sales accounted for actual online retail sales. The below chart from Euromonitor shows the 2012 online retail sales as a percentage of total retail sales per selected countries. There is no doubt that online retail is growing everywhere, but one thing to stay aware of is that the landscape is very diverse. This means that there are countries and regions that are at different stages of development in regard to their e-commerce and online retail maturity. Even though there is a lot of variation, one thing to note is that with only a total of 4% of sales being online globally in 2012, the e-tailing emergence real ly has only just begun. In the perspective of developed markets, the percentage of online sales account for between 5-15% of total retail sales. The major developed markets for e-commerce are South Korea, United States, France, Germany and the UK. These markets all have a few things in common including: †¢ Each country has a large population that uses the internet and mobile broadband frequently. †¢ Fixed and mobile broadband rates are low and most people can afford this luxury. †¢ Most

Essay on James Joyces Araby - The Ironic Narrator of Araby

The Ironic Narrator of nbsp;Arabynbsp; nbsp; Although James Joyces story Araby is told from the first per-son viewpoint of its young protagonist, we do not receive the impression that a boy tells the story. Instead, the narrator seems to be a man matured well beyond the experience of the story. The mature man reminisces about his youthful hopes, desires, and frustrations. More than if a boys mind had reconstructed the events of the story for us, this particular way of telling the story enables us to perceive clearly the torment youth experiences when ideals, concerning both sacred and earthly love, are destroyed by a suddenly unclouded view of the actual world. Because the man, rather than the boy, recounts the experience,†¦show more content†¦It is a place of potential holiness, shown to us in the irony of the gardens barrenness and the priests worldliness: the garden has now only a central apple tree and a few straggling bushes; the priest had died and left behind him evidence of his preoccupation with secular litera ture and with collecting money and furniture. Into this setting appears a figure representative of all that is ideal, the girl. The narrator shows us in a subtly ironic manner that in his youthful adoration of Mangans sister she is, confusedly, the embodiment of all his boyish dreams of the beauty of physical desire and, at the same time, the embodiment of his adoration of all that is holy. In his dark environment Mangans sister stands out, a figure al-ways shown outlined by light, with the power to set aflame in him a zeal to conquer the uncaring and the unholy. 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Authors often use this device not only to convey a realization on the part of their character, but also to allude to an internal message (â€Å"Epiphany†). James Joyce employed this device in many of his works in hopes of revealing to his Irish peers the low esteem of their conduct (Bulson 33). James Joyce was born in Ireland to a borderline destitute/middle-class family. After his graduation from the University College, he moved to Paris to study medicine only to be calledRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pageshe is with himself – or about where the major crisis, or turning point of the narrative actually occurs. Nor is there any special reason that the crisis should occur at or near the middle of the plot. It can, in fact, occur at any moment. In James Joyce’s â€Å"Araby† and in a number of the other companion stories in â€Å"Dubliners† the crisis – in the form of a sudden illumination that Joyce called an epiphany – occurs at the very end of the story, and the falling action and the resolution are dispensed with

Journey Humanities Free Essays

string(52) " carved out to give it its unique horse-like shape\." Celeste Mompremier Professor Watts HUM1020-41 September 25, 2018 Flynn, Brenda. Journey. 2002. We will write a custom essay sample on Journey Humanities or any similar topic only for you Order Now Mosaic tile on fiberglass armature. My overall museum experience was amazing. Since its been eight years since I have been to a museum, it was kind of new to me. But seeing all of the beautiful sculptures just blew me away. I was amazed by how much time and effort these people put in making such perfect artwork. I was also impressed by all the gifts these people have in making sculptures. I would definitely not have any talent in making these sculptures, that’s for sure. I really enjoyed eyeing these sculptures in real life. I think that there are advantages in seeing art in real life because I believe that you get a much better understanding of art by seeing it in-person. Also, it can make you think more about the true meaning of art. I think that museums are relevant places to study humanities because they help us learn more about human culture. Museums help us grasp our attention more on our human history. We end up understanding our culture more. Also, it’s fun to learn about art. Museums are important in understanding our culture because they help our newer generation learn about our history. No matter what, history should always be remembered and never forgotten. I also think that people of different backgrounds can learn better at museums because of the artwork from our ancestors of the same heritage. I think that the difference between something authentic and a copy is possibly the texture. I feel like that actual artist put so much care and time and effort in his or her artwork. But the other artist, although he or she did work hard on the copy, did not put as much care and effort as the original artwork. They just tried to make it look as much like the original as possible. Also, nobody can ever make the exact same texture as the original. I feel like the original artwork would have a more smoother texture than the replica. I would rather see the original artwork than the replica because I believe that the original would have more meaning than the replica. The authentic artwork has a much larger purpose than a replica. Original is unique that is irreplaceable. It’s more powerful to see the original because you can interpret the message that the artist is saying. With a replica all you can interpret is how much they wanted to mirror the original. With a replica there is no purpose or meaning. If I were a part of the Monuments Men task force, then the sculpture that I would have saved and chosen is a colorful horse made of mosaic tile on fiberglass. My artwork is named Journey. This sculpture is created by Brenda Flynn. I chose this piece of artwork because it just captivated me. I also feel like this sculpture is has a rarity in it that makes it unique. This horse isn’t your usual horse that is drawn like a regular horse that has fur. This horse’s mosaic tile on fiberglass just makes it rare and captivating. Also its just so creative that someone would think outside the box by creating a three-dimensional horse full of multicolored mosaic tile. This sculpture would most definitely be something worth saving. I think that the artist’s purpose on making this sculpture is she is trying to promote individualism because this is not your usual horse. This horse is colorful. She’s trying to express that it’s ok to be different. That different is beautiful. Also that you do not have to be like everybody else. Its vivid colors lead me to suspect that its expressing that our world is full of different cultures, fashion, etc. And that the title Journey is expressing travelling all around the world. The colors also express this earth because we have so many states and countries that have different cultures, beliefs, values, and religion. The horse also expresses travelling in a way because she’s bringing back how people used to ride horses to get from place to place. The theme is travelling and expressing yourself. I know this because of the colors of our world of different ways of living. I find that this sculpture means to always live life to the fullest, because life itself is short. Not to mention that there are so many places to see, to where the artist is encouraging travelling. Honestly, as soon as I saw this sculpture, I was immediately awestruck by the artwork. I don’t think that I have ever seen anything so beautiful in my life. I said to myself that I had to absolutely make my museum paper about this magnificent sculpture. It’s such a stunning piece of art. The reason why I liked the piece is because I felt a connection with this sculpture. I loved the message it brought out. Where its alright to live your life to the fullest by taking every journey that knocks at your door. With the mosaic tile shimmering with all kinds of colors of every culture. This piece makes me see that in life, it’s important to take certain journeys throughout your life because you might find just what you’re looking for. I believe that it does have a strong message because life is so beautiful, don’t waste it all in one place. The sculpture isn’t named Journey for nothing. I believe that everything in this artwork has a purpose. The media of this sculpture is multicolored mosaic tile and fiberglass. This sculpture is actually a mixed media, because of its mosaic tile and fiberglass. The fiberglass looks like it’s of a grey color, while the mosaic tile is multi-colored. The fiberglass is also carved with pieces of mosaic glass covered around it. The technique of this sculpture is that the fiberglass is carved out to give it its unique horse-like shape. You read "Journey Humanities" in category "Papers" Also the way these people managed to put all of that mosaic glass glued around it without messing it up is absolute pure talent. I think that the mixed media enhances the meaning because of the fact that the fiberglass of the sculpture is shaped like a horse, and the fact that it is named Journey, it is inspiring others to travel the world. Also because it’s a different looking horse, that it’s ok to be different. The multicolored mosaic tile also expresses how different and beautiful our cultures are, and how important it is to experience everything in the world. I strongly believe that the new material is superior to the traditional media because mosaic tile is usually used for walls, ceilings, etc. After all, the textbook has stated that when we engage with two-dimensional works of art at a more technical level, we begin to notice things about the work’s medium. It also states that one of the choices is the work’s medium, which gives it its fundamental characteristics. (pg.30) It’s saying that whatever tool the artist uses to create the sculpture, they gave it its true meaning. Mosaic tile is very unique in a sculpture because nobody usually uses that for sculptures. The most common media usually used for work is paint. One of the principles of this artwork is pattern. I say pattern because the way the swirls of the horse interact with each other. This sculpture is just filled with swirls of different colors. Also apart from the swirls, this artwork has a lot of circles of different colors surrounding the swirls. The artist brought out the mosaic tile by putting them in different shapes and colors. The swirls of the mosaic tile make it look like a purse. It’s one after another perfectly placed together. How does this artist manage to make the shapes so perfectly proportionate with each other from head to toe? That is beyond me. The swirls spread out a message of creativity. One of the elements of this artwork is color. I say color because of the fact that this sculpture does not focus on just one color, but many. Red, green, white, yellow, orange, etc. All blended together in one beautiful horse. The colors express individualism. This sculpture expresses how beautiful color is. I am so glad that the artist created the sculpture the way she did. This art sculpture expresses shape as one of its elements because of the fact that it is shaped like a horse. The sculpture provides such a beautiful horse. I also believe that another one of the sculpture’s elements is good texture because of the mosaic tile and fiberglass. The texture is emphasized in great details of the smooth feel of the mosaic tile. The texture has a smooth feel to the touch. The texture has such a brilliant finish. Another one of the principles of the sculpture is emphasis, because this artwork is put out with such importance to where it is the most valuable of them all to be saved. This sculpture is saying a message that is crying for attention. The mosaic tile especially on the horse, since it’s unreal to have a horse that is covered with anything other than fur, is brought out to the viewer’s attention. The mosaic tile is the focal point because it’s unique. This is the best sculpture because it stands out. Also, another one of the principles of this sculpture is rhythm because the pattern of the mosaic tile is different with the different colors of the mosaic tile, but yet the routine is repeated that it’s all around the horse. The repetition goes on the same way. The arrangement is put out like the mosaic tile in the same streak but different patterns and colors. The patters go between being multicolored to being all in swirls. Another one of the elements of this sculpture is form because it is a three-dimensional horse. The form is trying to tell us a story about this artwork. The form gives this art such a descriptive nature of taking journeys in our lives. The form gives this sculpture a purpose of taking chances in life. I do believe that this artwork is a cultural value because this sculpture could have easily been from another country because it’s just so rare and sacred. This mosaic glass horse is not what you see everyday. The main thing that cries out that it is culturally valued is that it is named Journey, and that it’s multicolored with different patterns. The colors and patterns read out all of our different cultures and values that exist in this earth. I think that the value of this artwork in today’s society would probably be a little irrelevant because in my opinion, art has declined in value. People in todays generation in general don’t seem to appreciate art anywhere near as much as people in previous generations. So I am not disagreeing because of my sculpture, I am just disagreeing because art regardless has declined with a sudden increase in technology. Art has lost its value and excitement it once had for human beings. No, I don’t think that the artwork’s message will become relevant in the future, but not in the way that you think. As I said before, I just think that all art has lost its value in todays world and people lost interest so therefore, I think that all recognition in art will decrease from this point forward. I absolutely love the message the artwork is trying to portray, but I know deep down in my heart that art no longer has the same values the way they did in previous centuries and generations. Yes, I feel that the Monuments Men risking their lives for art was a worthwhile endeavor because as much as I would never die for art, I loved the fact that they were standing up for what they believed in. And also, they would not give up no matter what. They would do anything to get to it rain or shine, and life or death. They knew that the artwork would eventually increase in value in culture overtime, so they wanted to make sure that the art was spared, regardless of what would have happened to them. I would never do the same because I don’t feel for myself that it’s worth dying for art. For people that you care about, that’s another story. But for artwork, it would depend on how much that piece meant to you. For me, if I were to choose art or myself, I think that I would be a little bit selfish and choose myself. Artwork is not replaceable, but you can build something at least close to it. But human life cannot be reconstructed. No one can ever create another you. How to cite Journey Humanities, Papers

Oconnors Wise Blood Essays - Bereshit, Wise Blood, Enoch, Repentance

O'connor's Wise Blood I am not sure how to react to the novel after reading it. It has been a very confusing novel; I am not quite sure what it is saying about religion. Initially I thought that it was supporting an anti-religious aspect of life. However, the end of the novel presented a twist though the eyes of Mrs. Flood, which made me change my initial thoughts about it, turning it into a novel that seemed to say, this is what happens if you do not believe in Christianity. The novel also presented the atmosphere of the American City as a trap; an inescapable place that drains all morals, leaving one surround by a society of loneliness. The novel consisted of two different stories, one about Hazel Motes and one about Enoch Emery. Both stories, in my eyes, were quite different. The story involving Hazel Motes involved something that he had been struggling with for most of his life - purity, religion, and guilt, which I believe, was brought about by his mother. This information is given when he is in bed with Mrs. Watts and recalls a memory of when his mother told him that Jesus died to redeem him. Motes's response to this was, I never ast him. However, even after his beating, Motes feels that he must repent more by walking a mile with stones in his shoes, thinking that there will be a sign from Him. Perhaps it was this incident that led to his disbelief, waiting for a sign that never came. His mother seems to be someone that he both cherishes and hates. The bible and the pair of glasses show this. He feels that he must carry both her Bible and her pair of glasses around with him, although he disbelieves everything that she believed in. Although he says that he is keeping the bible because it reminds him of home and the glasses incase he ever looses his vision, I feel that he is keeping them to hold on to a piece of his mother; a piece of Jesus. The last chapter helped me to form a sort of understanding. I felt that I could relate to Mrs. Flood. I felt like the questions that she kept raising to and about Motes were questions that I would have been raising. For the most part, they were many of the questions that I kept raising though out the novel. There was one question in particular that she raised that has kept me wondering if Motes ever received his redemption. How would he know if time was going backward or forward or if he was going with it? It made me wonder if he blinded himself as a form of repentance. I thought that maybe he stopped preaching and was torturing himself for Jesus, but then when Mrs. Flood asks him about his preaching he says, If you believed in Jesus, you wouldn't be so good. If he were trying to repent, why would he say that? The story about Enoch Emery seemed to be a whole different story all together. His story seemed to be one about a boy who had been rejected all of his life, cast into a city that trapped and destroyed him. In a strange way, the city that he was forced to live in turned him, his personality and his appearance (gorilla suit), into an animal. The animal that he became was similar to the animals that he had to visit everyday; the animals that he hated. Chapter 12 presents a descriptive image of what the American City had done to Enoch Emery. He had the sense that he was setting off to get some honor, but he was very nervous, as if he were afraid he might have to snatch it instead of receive it. This is exactly what became of Enoch Emery; he became an animal that had to snatch everything that came to him in a city were people ain't friendly. Both Motes and Emery were young men looking for acceptance and piece of mind in a city filled with corruption, whoring, false preaching, and very few morals. They were outsiders, driven to insanity by a world that did

Best Summary and Analysis The Great Gatsby, Chapter 1

Best Summary and Analysis The Great Gatsby, Chapter 1 SAT / ACT Prep Online Guides and Tips In The Great Gatsby, Chapter 1, the table is set, both figuratively and literally. Figurative table setting includes meeting our narrator, Nick Carraway, and getting a sense of the wealthy Long Island neighborhood where the novel will take place. Literal table setting - well, that’s the dinner Nick has with his cousin Daisy, her husband Tom, and their friend (and Nick’s eventual love interest) Jordan Baker. Keep reading tolearn more about what happens in this chapter, understand how it touches on the novel’s main themes, and see close readings of key quotations! Quick Note on Our Citations Our citation format in this guide is (chapter.paragraph). We're using this system since there are many editions of Gatsby, so using page numbers would only work for students with our copy of the book. To find a quotation we cite via chapter and paragraph in your book, you can either eyeball it (Paragraph 1-50: beginning of chapter; 50-100: middle of chapter; 100-on: end of chapter), or use the search function if you're using an online or eReader version of the text. The Great GatsbyChapter 1 Summary Nick Carraway introduces himself as a nonjudgmental observer of other people who has recently returned to his home in a wealthy Midwestern family from the East Coast after a devastating disappointment. This disappointment is the story he is about to tell, which happened two years before. After graduating from Yale, and fighting in WWI, Nick decides to become a bond trader and moves near NYC. Nick rents a house in West Egg, a Long Island suburb that is less fashionable than East Egg, which lies across the Long Island Sound. His tiny, cheap bungalow is next to Gatsby’s enormous, tacky mansion. Nick goes to have dinner with his cousin Daisy and her extremely rich husband Tom Buchanan, whom he knows slightly from Yale.Their house is overwhelmingly decorated. Tom is gruff, aggressive, and physically intimidating. Daisy and her friend Jordan Baker are wearing white dresses that look like balloons in the breeze.Daisy laughs a lot and speaks in a low, extremely appealing voice. Their conversation is scattered and shallow, and everyone talks over each other. During dinner, Tom suddenly reveals himself to be a racist, influenced by a book that argues that the â€Å"dominant white race† is in danger of being overwhelmed by minorities.The phone rings for Tom. After he goes to answer it, Daisy seems upset and leaves the room.Jordan tells Nick that the phone call is from Tom’s mistress in New York.The rest of dinner is tense and awkward and makes Nick feel like he should call the police. After dinner, Daisy takes Nick aside and tells him that she has become cynical.Nick asks Daisy about her two-year-old daughter. Daisy doesn’t seem to have any maternal feelings. When she found out that she had given birth to a daughter, Daisy’s first reaction was to cry. She hopes her daughter will grow up to be a â€Å"beautiful fool† (1.8).Despite the fact that Daisy seems to be baring her soul to him, Nick thinks this display of misery is some kind of an act. Daisy and Nick rejoin Tom and Jordan, and Nick realizes that Jordan is a relatively famous professional golfer. He’s seen her in magazines and has heard an unpleasant story about her. After Jordan goes to bed, Daisy matter-of-factly tells Nick to start a romantic relationship with Jordan. Tom, meanwhile, tells Nick not to believe anything Daisy told him when she took him aside.Tom and Daisy ask Nick about a rumor that he was engaged. Nick denies it. This rumor is actually one of the reasons he has come East. Nick leaves the house confused about why Daisy doesn’t simply take her daughter and leave Tom. However, he can see that she has no intention of doing so. Back at his house, Nick sees the figure of Gatsby outside his mansion. Nick thinks about introducing himself, but refrains when he sees Gatsby stretching his arms out toward a green light on the opposite shore of the bay. The green light on Daisy’s dock: an aurora borealis only Gatsby can see. Key Chapter 1 Quotes In my younger and more vulnerable years my father gave me some advice that I've been turning over in my mind ever since. "Whenever you feel like criticizing any one," he told me, "just remember that all the people in this world haven't had the advantages that you've had." (1.1-2) The opening lines of the book color how we understand Nick’s description of everything that happens in the novel. Nickwants to present himself as a wise, objective, nonjudgmental observer, but in the course of the novel, as we learn more and more about him, we realize that he is snobby and prejudiced. In fact, it is probably because he knows this about himself that he is so eager to start the story he is telling with a long explanation of what makes him the best possible narrator. Gatsby turned out all right at the end; it is what preyed on Gatsby, what foul dust floated in the wake of his dreams that temporarily closed out my interest in the abortive sorrows and short-winded elations of men. (1.4) This is how Nick sums up Gatsby before we have even met him, before we’ve heard anything about his life. As you read the book, think about how this information informsthe way you’re responding to Gatsby’s actions. How much of what we see about Gatsby is colored by Nick’s predetermined conviction that Gatsby is a victim whose â€Å"dreams† were â€Å"preyed on†? It often feels like Nick is relying on the reader’s implicit trust of the narrator to spin Gatsby, make him come across as very sympathetic, and gloss over his flaws. "Well, it's a fine book, and everybody ought to read it. The idea is if we don't look out the white race will be- will be utterly submerged. It's all scientific stuff; it's been proved." "Well, these books are all scientific," insisted Tom, glancing at her impatiently. "This fellow has worked out the whole thing. It's up to us who are the dominant race to watch out or these other races will have control of things." (1.78-80) Tom says this at dinner about a book he’s really into. Tomis introduced as a bully and a bigot from the very beginning, and his casual racism here is a good indicator of his callous disregard for human life. We will see that his affinity for being â€Å"dominant† comes into play whenever he interacts with other people. At the same time, however, Tom tends to surround himself with those who are weaker and less powerful - probably the better to lord his physical, economic, and class power over them. â€Å"I'm glad it's a girl. And I hope she'll be a fool- that's the best thing a girl can be in this world, a beautiful little fool.† (1.8) Daisytells Nick that these are the first words she said after giving birth to her daughter. This funny and depressing take on what it takes to succeed as a woman in Daisy’s world is a good lens into why she acts the way she does. Because she has never had to struggle for anything, because of her material wealth and the fact that she has no ambitions or goals, her life feels empty and meaningless to her. In a way, this wish for her daughter to be a â€Å"fool† is coming from a good place. Based on her own experiences, she assumes that a woman who is too stupid to realize that her life is pointless will be happier than one (like Daisy herself) who is restless and filled with existential ennui (which is a fancy way of describing being bored of one’s existence). But I didn't call to him for he gave a sudden intimation that he was content to be alone- he stretched out his arms toward the dark water in a curious way, and far as I was from him I could have sworn he was trembling. Involuntarily I glanced seaward- and distinguished nothing except a single green light, minute and far away, that might have been the end of a dock. (1.152) The first time Nick sees him, Gatsby is making this half-prayerful gesture to the green light at the end of Daisy’s dock. This is our first glimpse of his obsession and his quest for the unobtainable. Gatsby makes this reaching movement several times throughout the book, each time because something he has strived for is just out of his grasp. I guess what I’m saying is that Jay Gatsby is a walking, talking demotivational poster. Chapter 1 Analysis Now, let's discuss the way this chapter works with the novel's themes, and also which major character events are key to take away from it. Themes and Symbols Society and Class. Right away, we see the difference between West Egg, the town of the vulgar nouveau riche and those driven by ambition to become them, and East Egg, the place where the old money elite lives in more classy luxury. Nick is hyper-aware of class differences when he has lunch with Daisy and Tom. Everything about them, from their house and its decor, to the way Daisy and Jordan flop on the furniture in carefree boredom, shows how incredibly wealthy and pampered they are. At the same time, Daisy’s half-joking remarks about her boredom and her cynicism show the darker side of having whatever you want whenever you want it - there stops being much point to life. Love and Relationships. Nick has several insights into Tom and Daisy’s dysfunctional marriage. First, that Tom is having an affair so indiscreet that everyone including Jordan knows about it. Second, that Daisy is clearly miserable about Tom’s cheating. But finally - and most importantly - that Daisy simply will not leave no matter how terrible she feels about his behavior. Their relationship, however flawed, works for the two of them - something Nick figures out almost immediately when he sees them standing next to each other as he leaves. This foreshadowing is crucial to keep in mind as we watch Gatsby’s attempt to win Daisy over. The Green Light. This chapter marks our first encounter with one of the most important symbols in the novel: the green light at the end of Daisy’s dock to which Gatsby assigns almost indescribable value. This light stands for everything that has been driving him over the past five years: the desire to be with Daisy, the quest for enough money to marry her, and the delusion that she has been as obsessed with him as he has been with her. The American Dream. More universally, this desire to obtain something that is forever just out of reach - and arguably can never actually be reached - is true for many of the novel’s characters as they pursue their versions of the American Dream (the idea that hard work alone will guarantee success). Reach exceeds grasp? Check. Unrealistic - nay, delusional - goal? Check. Yup, that pretty much sums up the American Dream as described by this novel. Crucial Character Beats Nick moves from the Midwest to West Egg, next door to Gatsby. He’s sick of his boring Midwestern life and wants to recapture some of the excitement of fighting in WWI. Nick has dinner with Daisy and Tom. They are rich, and their lives seem totally meaningless. Tom displays his racist ideas and Daisy displays a total lack of maternal feelings. Nick learns that Tom is having an affair, he figures out that Daisy is unhappy but will never leave Tom, and he meets Jordan Baker, who will become his romantic interest. What’s Next? Wondering why the book starts the way it does? For example, what does Nick’s dad’s advice mean? And what’s with that strange poem Fitzgerald uses as an epigraph? Check out the explanation of the novel’s beginning. Did you know that this wasn’t Fitzgerald’s first choice of title? Learn more about the history and meaning of the title. Move on to the summary of Chapter 2or go back to the overview of the whole novel. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Minuscule vs. Miniscule

Minuscule vs. Miniscule Minuscule vs. Miniscule Minuscule vs. Miniscule By Maeve Maddox When a reader kindly pointed out that I’d misspelled minuscule in a post, my first reaction was puzzlement. I’d written about â€Å"a miniscule difference,† meaning â€Å"a tiny difference.† I spelled the word the way I pronounce it: min-i-SKYOOL. On the other hand, the term minuscule is in my vocabulary. I know that Carolingian minuscule is a type of rounded script developed in the court of Charlemagne. When I learned the word in that context, I was taught to pronounce it mi-NUHS-kyool. I was being what Charles Elster (The Big Book of Beastly Mispronunciations) would call a dimbulb: [O]nly a dimbulb would intentionally write miniscule. Note: Elster devotes more than two pages to a rant against miniscule and the many â€Å"apathetic and squiffy-eyed† dictionary editors who accept it as a variant spelling of minuscule. The spelling miniscule appears as early as the 1880s on the Ngram Viewer, but doesn’t show a rise until the 1930s, peaking in 1980 and then descending. The OED has a separate entry for miniscule (noun and adjective), and includes citations from the late 19th and early 20th century: The miniscule is the prevailing character in the Latin manuscript of the ninth century. - American Encyclopedia of Printing, 1871. The letters of the inscription are all miniscules, with the exception of the monogram. - Antiquary (a monthly antiquarian magazine published from 1880-1915 in London and New York), 1908. The legend is in Roman capitals of a debased type, with a tendency to the miniscule form. - Archaeologia Cambrensis, 1874. Each of the text letters already named has its own lower case or ‘miniscule’ letters. - John Southward, Modern Printing (a British publication), 1898. I am not trying to make a case for the spelling miniscule. I’m just pointing out that it has been out there for many years. Judging by the word’s precipitate drop on the Ngram Viewer in the 1980s, it seems that people are getting the message that minuscule is the spelling to use in any context. Although some dictionaries may be wishy-washy about the matter, my two style guides agree that minuscule is the only correct spelling: The Chicago Manual of Style minuscule. Something that is minuscule is â€Å"very small.† Probably because of the spelling of the modern word mini (and the prefix of the same spelling, which is recorded only from 1936), it is often misspelled miniscule (which is treated as a variant in some dictionaries). The AP Style Book minuscule Not miniscule. Note: When I wrote an email asking that the spelling be changed in the post, the Google email application automatically changed miniscule to minuscule. The Word spell checker, on the other hand, permits it to pass unchallenged. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:12 Greek Words You Should Knowâ€Å"As Well As† Does Not Mean â€Å"And†Preposition Mistakes #1: Accused and Excited

Claims and reflection Essay Example | Topics and Well Written Essays - 750 words

Claims and reflection - Essay Example My analysis majors on citizenship and identity in a European context. A lot of arguments concerning this area led to the development of the law pertaining to the freedom of movement of people within the Union. This will allow the citizens from other member states have equal rights and treatment as the domestic citizens. As I was writing my essay on what should be contained in EU and UK Bill of Rights, at first I thought that it may be a difficult paper to write since we have no written Constitution in the country, hence, it may be difficult finding a basis for my paper. UK being one of the world’s democracy without a written constitution, this does not mean one cannot find any documented rules and regulations in use by the British government and which is supreme over ordinary law in comparison to, I got some information from this website http://www.yourrights.org.uk/yourrights/rights-of-immigrants/european-union-nationalisits-and-european-union-assiations-agreements/difference s-of-approach-between-eu-and-uk-law.shtml. I found the information concerning the critical understanding of the interactions between UK and EU law’ in MLO1. It’s clear that the British legal system has laws that are a combination of statute law and the principles of the common law that are developed by the courts. It is based on the constitutional principles of Parliamentary sovereignty and the Rule of Law, compared to the EU whose laws are written in a Constitution. As I found in the website http://www.wlv.ac.uk/lib/PDF/Oxford%20Ver4%20July10%20HB.pdf, the British legal system is based on the idea of outstanding rights that

Bringing Minds To Gods Research Paper Example | Topics and Well Written Essays - 2000 words

Bringing Minds To Gods - Research Paper Example One famous symbolic anthropologist by the name of Clifford Geertz even defined religion as â€Å"(1) a system of symbols which acts to (2) establish powerful, pervasive, and long-lasting moods and motivations in men by (3) formulating conceptions of a general order of existence and (4) clothing these conceptions with such an aura of factuality that (5) the moods and motivations seem uniquely realistic" (Geertz 1966). An integral part in the system of religion is the belief of sin. In a general and more modern sense, sin is anything that violates a certain moral standard or code of conduct. Anything that is offensive, an avoidance of good, or the act of doing wrong is considered a â€Å"sin†. In Christianity, sin does not only mean those actions that are tangible but it also encompasses feelings of enmity, internal thoughts, and other motivations that lead to ill-doing, shame, or immorality. In a religious perspective, when a person commits sins, his relationship with his supe rnatural being is tainted and he therefore must do sacrificial acts to restore the connection. This act of achieving a certain kind of spiritual cleansing, more commonly understood as the concepts of expiation and/or the atonement of sins have since become so interrelated hand in hand with the notion of sin. And religions have, to a good extent, institutionalized certain practices and ritual to ensure the reparation of relationship between man and his deity. Among the many established religions in the world today, this paper shall focus on the discussion of the similarities and differences of the concept of atonement and/or spiritual cleansing between Hinduism and Confucianism. To define, atonement is the process by which a person removes obstacles to his reconciliation with God. In doing so, he â€Å"re-establishes or strengthens his relations to the holy divine†. As the etymology of the name suggests, to â€Å"atone† is to â€Å"set at one† (Encyclopedia Brita nnica, May 2011). Hinduism Present among the various religions in the world in the act of expiation of sins are prayer, repentance, fasting, and offering (animal or crops). In Hinduism, the ultimate goal in life is to be in union with the Brahman, the supreme and absolute universal Spirit of the universe. To be one with the Brahman, one must constantly purify himself through the practice of atonement or â€Å"Prayaschitta†, a ritual performed to eliminate the effects of bad deeds. In the Hindu lexicon, â€Å"praya† means austerity and â€Å"chitta† means a firm resolution. Hence, to do prayschitta, one must undergo or render a certain form of sacrifice to cleanse him from the wrong doings he has committed. This includes extreme fasting which could last as long as a month, chanting of Mantras, or giving away of gifts or going away on a pilgrimage. History has it that the act of prayaschitta among Hindus is not necessarily according to the Brahmans but it goes bac k to law books of Sanskrit. The severity of the penance is said to be dependent upon the weight of the violation committed. In some documented acts of atonement, there were instances of drinking boiled liquor for the sin committed in drinking too much of the same intoxicating beverage. This kind of ritual is considered to be light as the sin committed is not severe. Severe ones are those that include murder,

How to Survive Portuguese Taxi Ride :: Free Expository Process Essays

How to Survive Portuguese Taxi Ride Less than twenty-four hours after arriving in Portugal, I was introduced to my first taxi ride. I was traveling with a native Portuguese girl, Sandra Batista. Sandra called a taxi to take us to our home. I hadn't, yet, experienced a taxi ride in Portugal. I had heard how dreadful these rides can be, especially the first time. "Consider yourself forewarned," a friend had cautioned a few minutes before I boarded the plane. He was, of course, referring to the taxi drivers in Portugal. I laughed. "The taxi drivers can't be that bad," I reasoned with him. He laughed. He had the last laugh. In fact, he still laughs about my ignorance. The taxi pulled up and Sandra and I got in. She took the passenger's seat; I sat in the rear. I felt calm. After the first acceleration, that serenity transformed to sheer panic and nausea. I was praying silently as I held on for dear life. Sandra was nonchalant; she animatedly spoke in Portuguese to the driver. The spoken language was foreign to me; her body language was not. She was completely unaffected. Fifteen minutes later we arrived home. "For cars and motorcycles the speed limits are 60 kilometers per hour (37 m.p.h.) in built up areas (city streets)." (Baedeker 388) Our driver was averaging about 90 kilometers per hour (55 m.p.h.). Sandra thanked and tipped our driver. I lost my lunch in the nearest bush. It was my first "near-death experience," as I like to call it; little did I know, I would endure several more experiences similar to this one in the following year and a half, while residing in Portugal. After several months of fearing, my life, followed by vomiting, I decided to create a method for relaxation in the Portuguese taxi. First, give yourself time to prepare for the event. You will need a good amount of time to think about and prepare for your excursion. Meditation is powerful. In Lamaze classes, for example, you are told to have a calm and peaceful setting to think about when labor pains get climactic and intense; the Portuguese taxi ride qualifies as "intense." Prepare your mind by thinking of a peaceful scene; this scene could be a beach or a forest setting. Pondering a roller coaster ride would not be a good idea. Thinking through an entire calm setting can put your mind into "relax" mode.

Personal Goal Essay

My purpose for seeking a Doctorate Degree in Educational Leadership is to expand my knowledge of theory and research methods as it pertains to education Being a seasoned professional in the field of education as a Master Teacher for fifteen years, and having been exposed to different challenges in teaching the learners and leading the school, I had this profound realization on the critical tasks of education in this age of globalization. The way schools are led and managed is changing. The types of school leaders and governing bodies that exist today are far more diverse than they once were; and they will continue to develop given the fast-paced movement of modern technology which affects how people and society evolve nowadays. Hence, this complexity calls for leaders with exemplary leadership style that are worth emulating for others so as to make a real distinction in the lives of many people, not only in a community, but for the country, as a whole. Educational leadership and management as a field of inquiry play a significant role in the improvement of schools; leveraging learning outcomes; and enhancing instructional competence of students. In schools, high performance rating and high literacy rates among their clienteles connotes success in one’s governance in education, thus, in making relevance to the system, educational leaders need to exercise certain leadership models that are truly manifesting merit in order to achieve its goals. And I think I already have what it takes to become a leader who can have the knowledge and skills to make these goals a reality.

Essay on Marketing Branding

Essay on Marketing Branding Question 1: INTRODUCTION: Brand equity is developed when consumers are willing to pay more for a particular brand rather than its generic equivalent. It is important to develop positive brand meaning and people perceptions about brand to create brand equity. In this situation, presented brand by company, external brand communication, consumers experience with brand and company count in a lot to create total brand equity. Companies develop differently effective ways of secondary brand association to build brand equity. In this report, it has been discussed that how various companies develop the secondary brand association like Coca-Cola. The Cola-Cola company manufactures and markets a wide variety of beverages with around 500 nonalcoholic brands of beverages including sparkling and still beverages. The still beverages include water, juices, enhanced waters, juice drinks, coffees, teas, sport drinks and energy drinks. This company has used variety of effective ways to develop secondary brand association to gai n brand equity. In the end, report has presented the recommended ways to use secondary brand association more effectively so as to build up powerful brand equity. SECONDARY BRAND ASSOCIATION: Secondary brand association is defined as connecting a brand with any other business that may affect the creation of new brand associations with the businesses but also influence existing associations. It is more like a function of marketing-branding. Brand image, brand awareness and brand meaning have their direct impacts on brand equity. Secondary brand association transmits the equity of various businesses to the brand in consideration. Consumers judge the brand value on the basis of brand elements that are associated directly and primarily with the underlying product, for instance, physical features, packaging and colors, and instrumental characteristics. However, these judgments can also be based on secondary or indirect associations, which refer to associations related to businesses rather than directly connected to judge a product. These businesses include various companies, their countries of origin, distribution channels, spokesperson and brands. The connection of brand to the secondary entity or business causes to create secondary brand associations as this entity has its own image and knowledge structure in the minds of consumers. Therefore, in order to obtain brand value, consumer can borrow information from different information sources instead of a complete product itself. When quality of the product begi ns to create uniformity or when judgments comprise of low-involvement activities, secondary brand association becomes important. Currently, Keller (1998) described that in order to build well-organized brand building processes in extremely competitive marketplaces, it is mandatory to understand and identify cognitive factors that affect association process and brand-levering process which relates to the effects on consumers caused by associating a brand to a secondary entity. COCA-COLA BRAND: The Coca-Cola Company is a U.S. based beverage company that was incorporated on 5 September, 1919. The company manufactures and markets a wide variety of beverages with around 500 nonalcoholic brands of beverages including sparkling and still beverages. The still beverages include water, juices, enhanced waters, juice drinks, coffees, teas, sport drinks and energy drinks. The company is widely segmented in Africa and Eurasia, North America, Latin America, Europe, Pacific, Corporate and Bottling Investment. The Sparkling beverages of Coca-Cola Company count in Coca-Cola, Fanta, Sprite, Coca-Cola Light/ Diet Coke, Coca-Cola Zero, Inca Kola, Barq’s, Thums Up, Fresca and Schweppes. Nos, Burn and Real Gold come under the company’s energy drink categories whereas the category of juices and juice drinks incorporate Minute Maid, Dell Valle, Minute Maid Pulppy, Hi-C, Simply, Dobriy and Cappy. Coca-cola has intensified its still beverages category by adding vitamin water, glaceau and Fuze. On the other hand, teas and coffees segment include a wide range of teas like Leao / Matte Leao teas, Georgia coffees, Nestea teas, Ayataka teas, Dogadan teas and Sokenbicha teas. Its sports drinks include Aquarius and Powerade are its sports drinks. The Company incorporates Dasani, Ciel, Kinley, Bonaqua or Bonaqa, and Ice Dew brands in the category of Coca-Cola’s waters. Coca-Cola Company operates at international level in more than 200 countries (The Coca-Cola Company a, 2014), due to which its competitors include wide range of strong competitors from around the world. Competitors include Nestle, PepsiCo, Inc., Groupe Danone, Unilever, Dr Pepper Snapple Group, Inc. and Kraft Foods Inc. The company’s operations are growing day by day and currently serve 1.9 billion people daily across the world (The Coca-Cola Company a, 2014). Its operating revenues were totaled as $46.9 billion in 2013 (The Coca-Cola Company b, 2014). SECONDARY BRAND ASSOCIATION BUILT BY THE COCA-COLA COMPANY: Hence to leverage brand equity, the Coca-Cola Company uses various convenient and successful ways to build secondary brand association. The following are the ways, company has built secondary brand association while introducing its new product Diet Coke in 1986. Country of Origin: The Coca-Cola, being an American multinational company, it generates favorable and strong brand associations to generate huge revenues for its new product. America is the most dominating market in the beverage industry which is recognized for carbonated drinks across the world. According to the Reputation Institution (2013), America has developed reputation of 57.4 on a scale of 100. Coca-Cola is ranked as the number 1 global brand which has proved that consumers have excellent knowledge about company and its brands. This signifies that consumers have a high level of familiarity and trust with the Coca-Cola Company and its brands which lead the consumers to react in a favorable way. Brand Extension: Developing extensions of the brand is far more favorable in terms of cost for the company than to produce a complete new product. Diet Coke is a successful example of brand extension that promoted from the brand franchise of the parent product, Coca-Cola. It has launched around six extensions and increases its market share without even substantial advertisements. This helped the company with regards to advertising and promotional activities, customer perceived image, distribution and consumption behaviour of consumers. Co-branding: Coca-Cola Company has used many other bodies to sell it products, for example, using Ford Mustang convertible, candy red 1966 in its summer campaign. Similarly, it used co-branding as a secondary brand association market approach again while introducing Diet Coke in the market. For this strategy, Jean Paul was appointed as creative director for its new brand (London, 2012). As Jean Paul is a famous luxury fashion designer, consumers relate this association with Diet Coke as a health and diet conscious brand. Coca-Cola successfully targeted young women and girls and linked them with fashion and style. Moreover, company also embraced advance technologies by offering Diet Coke coupons on every purchase of make-up tutorials at Facebook (Waltzer, 2012). To better associate Diet Coke campaign with style and fashion, company refreshed the brand image and made it appealing for individual fashionistas (Keller, 2012). Sponsorship: Diet Coke has been involved in numerous sponsorship activities around the world. Heart Truth Campaign has remained actively supported by Diet coke in association with the national heart and blood institute which contributed to brand equity. Coke also sponsored Ugly Betty as its secondary brand association strategy to enhance its brand awareness among its potential customers. According to 2012 report, Diet Coke also sponsored a TV show ‘Style to Rock’, produced by Rhianna which boosted the fashion awareness and discovered fashion creativity among people of London (Anon, 2012). On top of all that, Diet Coke has signed another sponsorship with Taylor Swift to improve its sales. Third Party: Diet Coke has improved its world-wide brand image due to its environmentally responsible operations (Keller, 2008). This has led to creating a positive and constructive perception and attitude of consumers towards Diet Coke. In addition, Lowe (2013) reported that Coca-Cola Company has won The Coveted Sustainable Pack annual prize at the UK Packaging Awards due to its plastic recyclable bottle plant. Distribution Channels: Company uses extensive means of distribution to make certain the availability of Diet coke everywhere. For instance, McDonalds, serving Diet Coke in white plastic cup and Pizza Express is serving drink in a glass bottle. Extensive distribution affects the perceptions of consumers and changes the purchasing behavior. RECOMMENDED WAYS TO USE SECONDARY BRAND ASSOCIATION TO DEVELOP BRAND EQUITY: Despite intellectual market strategies of Diet Coke regarding secondary brand association, there are many other ways to ensure secondary brand association so as to develop brand equity. Employees: Employees are the representatives of the company and so they are the sort of secondary brand association. Employees, particularly sales person and contractual dealers of the company need to be well aware of their customers’ perceptions, brand image, cultural, religious and traditional values of the customers. In this way, employees can give a constructive impression upon customers on behalf of the entire company. Moreover, well-dressed and behaved employees form a striking image of their company which tends to attract the potential customers. Endorsers: Celebrity endorsement is one of the best way to draw consumers’ attention towards Diet Coke. It can help Coca-Cola Company to re-shape the perceptions of its brands. People relate their feelings, judgments, and associate emotions with celebrities. Many people consume products so as just to get associated with their favorite celebrity somehow. Ingredient Branding: It is co-branding strategy in which company major attributes of one brand are incorporated as ingredients into another brand. Coca-Cola can increase brand equity by inferring a message to consumers about the shared quality of two brands in one. Also, this uniformity reduces risk while targeting new markets. Moreover, it gives an edge over others as product is highly differentiated firm others. However, it is necessary to use the unique logo of the ingredient on the host brand to stand distinctive. Licensing: It is an appropriate method to grab the attention of customers by using logos and names of reputable firms with owned brand under contractual agreement. For this, company would have to pay fixed fee but can benefit a great deal. For example, Coca-Cola using name of famous brands like five-star restaurants, fashion apparels, etc. CONCLUSION: Secondary brand association deals with connecting a brand with any other entity that may affect the development of new brand associations with the businesses but also influence existing associations. While introducing a new product ‘Diet Coke, the Coca-Cola Company has used successful ways to develop secondary brand association. Country of origin, co-branding, brand extension, sponsorship, third party, channel of distribution are the successful implementations of Coca-Cola Company to build brand equity for its new product ‘Diet Coke. As a result, now consumers accept Diet Coke as a low-calorie brand and associate with the style, fashion, diet and health. However, despite impressive market strategies, it is recommended that the Coca-Cola Company must use people, ingredient branding and licensing technique as well to create productive secondary branding association. Question 2: INTRODUCTION: As the world is transforming into a global village, the technology is upgrading with every second passed. This has altered the ways of doing businesses across the world. Some businesses have been able to cope up with the challenges, and some have failed ruthlessly in this corporate arena. The phase of failing and then vanishing from the market is called fading brand. In this section, a case of Myspace has been undertaken which is currently going through revitalizing process to earn back its prior position. Myspace is a social media website that has enjoyed its dominance over all other social media websites with the highest visiting members in the world up to the period of 2008. In 2006, Myspace reached its peak success with the most visitors and following audience in the United States. Then eventually in 2008, Facebook has replaced the brand equity of Myspace and claimed to be the most famous social networking website. Consequently, Myspace has lost its visitors, and thus the need of revitalizing arose. This section of the report has presented the reasons of revitalizing and efforts made by company to revitalize its brand equity, followed by suggestions to Myspace with respect to revitalization. FADING BRAND: Fading or losing brand refers to those brands that lose their identity in the course of profit generation activities. It is the phase of a brand in which it accumulates losses rather than generating profits. By word fading means losing, evaporating or vanishing. This clearly refers to something that has vanished and no more in existence. It is a failure of a company or brand that could not make enough profits to continue its operations and run its business in a competitive market. A brand fades and vanishes when it starts to lose its market share. Hence, the brands which start to lose its colors and die away need to revitalize their strategies, brands and company in order to recapture their core identity and customer value. INTRODUCTION OF MYSPACE: Myspace, a social media website, was launched in August 2003, where people can login and create their profile and perform their social activities such as live chatting, music, videos, etc. the company’s headquarter is located in Beverly Hills, California. With the outstanding growth, Myspace surpassed the user activity in 2004. It was the year when Facebook came into existence as its strong competitor. The company was established by Tom Anderson and Chris DeWolfe and later in 2005, News Corporation acquired the company for $580 million (Peterson, 2013). For the next three years, company enjoyed its dominance over all other social media websites with the highest visiting members in the world. In 2006, Myspace reached its peak success which went beyond highest visits more than Google and any other company in the United States. Eventually, its users started to scatter and turned to Facebook users. Later in 2008, Facebook has replaced the brand equity of Myspace and claimed to be the most famous social networking website. An actor and singer Justin Timberlake in association with Specific media brought the company huge revenues of $35 million which helped to increase the brand awareness by 72% in 2011 (Peterson, 2013). Also, the company undertook intensive layoffs which reduced the employees from 1600 to 200 only (Peterson, 2013). According to current reports, company has revived to generate higher income and increase its visitors. In 2013, Myspace tried to adjust the direction of the company image. Up to the last year, company had 25 million users only whereas its competitor Facebook had 1.11 billion users (Peterson, 2013). At this point, Myspace revitalized its strategies and changed its focus from social networking website to music media community. By then, company raised its U.S. visitors to 1 million in 2014 (Peterson, 2013). REVITALIZING BRAND EQUITY: Brand revitalizing refers to re-launching of brands that undertake complete change of a product or company which include logo, name, corporate culture, values, colors, image, in-fact from a wholesale to the heritage entity (Keller, Parameswaran and Jacob, 2011). Undoubtedly, this rebranding and revitalization intensively affect the perceptions of target market about the brand image. It is a process to reshape the image by giving it new name, alter its structure in order to increase revenues and generate profits. It is necessary to develop its positioning properly so as to generate constant growth of the brand to revitalize the brand. This enables companies to lead the market as well as achieve competitive edge in the market. The process of brand revitalization involves the recapturing of lost foundations of brand equity and determination and production of new foundations of brand equity. It is important to put some new life in a failing or fading brand instead of selling off or launching an entirely new brand. This signifies the concept of maintaining the company’s expertise and market leadership while staying meaningful to an ever-changing consumer audience and their demands. In order to sustain for a long run, it is mandatory for businesses to keep in view the past and positive eye to the future. Through revitalization, company can enhance its brand value and attract more potential customers. Thus, this will help to increase sales volume with positive brand image. REASONS FOR REVITALIZING THE BRAND: The central reasons why a Myspace should go through revitalization process are as follows: Relevance: Brands have to be updated as according to the changing customer needs. Myspace has lost its relevancy with their target market with respect to their services, convenience, accessibility, technology, changing customers’ perceptions and trends. Competition: With the emergence of strong competitors like Facebook, Myspace required to come up with some new offerings in order to attract the potential customers. Revitalizing can help the company to hinder competitors by providing quality services. Globalization: Since numerous social media websites were being created with unique specifications than ever before, it was significant for the company to rebrand itself and bring some new specification in their services to cater large audience. Innovation: Technological change is a major reason behind failure or success of the brand. It depends on the company how well it can cope up with the technological revolution. Myspace involves in business that deals with internet, software, hardware and the products which frequently innovates. Such companies need to rebrand and alter their operations with a greater extent. Repositioning: Repositioning can be another reason that causes the company to revitalize its brand. In this case, company introduces some major changes in brands to capture the new position in the market. For instance, shifting from economy prices to premium prices. Rationalization: This refers to the process of rebranding in order to counter lower profits or losing customer value. Myspace was encountering decline in customer visits and thus its profits, revitalizing the brand is the best way out to decrease operational cost and enhance profits. Outgrowth: When companies are growing into large entities, they need frequently to rebrand or revitalize its brands to satisfy the changing needs of customers. Myspace also needed to rebrand to meet the requirements of increased audience, and industry expansion. CHARACTERIZE THE EFFORTS OF MYSPACE TO REVITALIZE ITS BRAND EQUITY: After analyzing the strong need of revitalizing the brand, Myspace incorporated some major changes in the brand and brand strategies to improve its brand equity. The efforts of Myspace at revitalizing brand equity are listed as follows: Company changed its styling in brand name which used to denote MySpace with capital S in the middle before revitalization. In 2011, company changed the S into lower case, now the brand name is written as Myspace. After revitalizing, 72% of the people recognized the brand name. Myspace is still looking to appeal these 72% by offering quality and competitive services (Wesson, 2012). Myspace is putting its efforts to introduce revitalized brand into an expanded industry and competitive market. Company is largely focusing on new ideas; concepts to make Myspace totally different from previous one. It has widely ignored the ideas that were associated with the old Myspace. Company has increased its focus on music related stuffs and developed it as the most distinguishing factor of the company. Company has developed the site to maintain music orientation. Company has recently signed with the four well-renowned music labels along with over 20,000-self-regulating labels. Company is now aiming to introduce original profiles of celebrities like Lady Gaga and Angelina Jolie with encyclopedic information about them. This will make easier for follower to navigate them (Swartz, n.d.). Playdom, a social gaming firm, has helped Myspace to give a boost to its gaming sector. Company has launched various games including Wild Ones, Shoot- ‘em up and many other with the intention to increase game users from 30% to at least 50% (Swartz, n.d.). Myspace has created effective entertainment news services regarding music, movies, entertainment and other relevant entertainment stuff through constant Twitter posts Facebook statuses. SUGGESTIONS FOR THE BRAND REVITALIZATION: In order to revitalize its brand equity effectively, some suggestions have been offered to Myspace which are as follow: The company Myspace should introduce and implement co-branding strategy with other prominent music companies for example Apples’s iTunes. This initiative can make website more appealing than any other amongst a music follower community. Subsequently, it will help the company to bring more audience and increase brand equity. Set a platform for upcoming or emerging talent around the world to post their created music and videos related to music directly, like youtube offers. This will increase the brand awareness among music lovers with every single second pass. Moreover, this will help out producers to look for new talent online by viewing videos and music of new talent. Continue to generate new ideas regarding appealing web development and employ them on the company’s site frequently. The ideas must be relevant to music to attract music interested community. Company can successfully redevelop a strong brand image amongst its customers and potential customers by enforcing innovation and continuous development. Expand the market in music and videos capitals Focus on brand exclusively to developing the brand into most desirable one. CONCLUSION: Revitalizing refers to giving a new life to the dying brand by changing brand related strategies, altering brand appearance, bringing innovation in the processes and making the system more technologically sound. This helps to regain the brand value which was lost due to some failures in the operations. Through revitalization, company can enhance its brand value and attract more potential customers. Thus, this will help to increase sales volume with positive brand image. As the business operations began to fade, Myspace ultimately thought of revitalizing the brand equity. Company has changed the styling of its brand name to gain its value back. Some the strategies used by the company include uploaded the profiles of world’s famous musicians with their bio-data, offered innovative services such as entertainment news, developed the site more like music oriented site, launched online games and much more. As a result, this helped the company to increase the number of visitors with one million in just one year. References Anon. (2012). Rihanna and Diet Coke Ready to Rock. Sky Media, Available from: http://www.skymedia.co.uk/_news/rihannadiet-coke-ready-to-rock.aspx [Accessed 26 July 2014]. Grace, D., O’cass, A. (2002). Brand associations: looking through the eye of the beholder.  Qualitative Market Research: An International Journal,  vol. 5, no. 2, pp. 96-111. Keller, K. (1998). Strategic Brand Management: Building, Measuring, and Managing Brand Equity. NJ: Pearson Education. Keller, K. L. (2008). Leveraging Secondary Brand Associations To Build Brand Equity. In: Parker, D Strategic Brand Management. New Jersey: Pearson Prentice Hall. Keller, K. L., Parameswaran, M. G., Jacob, I. (2011).  Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India. Keller, K.L Aperia, T Georgson, M. (2012). Using Secondary Brand Associations To Build Brand Equity: Strategic Brand Management A European Perspective. 2nd ed. England: Prentice Hall. pp. 314-373. London, B. (2012). Jean Paul Gaultier Joins The New Tattoo Trend With New Diet Coke Bottle Creations.  Daily Mail, Available from: http://www.dailymail.co.uk/femail/article-2164810/Jean-Paul-Gaultier-joins-tattoo-trend-new-diet-coke-bottle-creations.html [Accessed 25 July 2014] Lowe, L. (2013). Coke’s Recyclable Plastic Bottle Wins Award (Infographic). Available from: http://www.coca-colablog.com/environment/cokes-recyclable-plastic-bottle-wins-award-infographic/ [Accessed 23 July 2014]. Peterson, T. (2013). MySpaces Music-Centered Relaunch Turned Up Volume, But Is Anybody Listening?. Adage, Available from: http://adage.com/article/special-report-music-and-marketing/myspace-relaunch-turned-volume-listening/244361/ [Accessed 25 July 2014]. Reputation Institution. (2013). Canada Has The World’s Best Reputation According To Reputation Institute’s 2013 Country Reptrakâ„ ¢ Study. Available from: http://www.reputationinstitute.com/frames/events/2013_Country_RepTrak_Press_Release_Final.pdf [Accessed 25 July 2014] Swartz, J. (n.d.). Once-fading MySpace Focuses on Youthful Reincarnation. Monster, Available from: http://mediabuzz.monster.com/news/articles/895-once-fading-myspace-focuses-on-youthful-reincarnation [Accessed 25 July 2014]. The Coca-Cola Company a. (2014). Coca-Cola At A Glance. Retrieved July 9, 2014, from http://www.coca-colacompany.com/careers/who-we-are-infographic The Coca-Cola Company b. (2014). Infographic and Video:  Coca-Cola  At A Glance. Retrieved July 9, 2014, from http://www.coca-colacompany.com/our-company/infographic-coca-cola-at-a-glance Waltzer, M. (2012). Diet Coke Sees Fashionable Benefit to Co-Branding. Brand Channel, Available from: http://www.brandchannel.com/home/post/2012/01/13/Diet-Coke-Benefit-Fashion-Campaign-011312.aspx [Accessed 26 July 2014]. Wesson, M. (2012). Breakthrough Marketing Strategy Lessons From†¦ Myspace?. Business 2 Community, Available from: http://www.business2community.com/marketing/breakthrough-marketing-strategy-lessons-from-myspace-0309101#!blCv8k [Accessed 25 July 2014]